Turn your February frown upside down with this SMASHING intensive marketing makeover in March! It’s unfortunate – but common – that February is traditionally a bad month for business: It’s the shortest month It’s the coldest month It’s the most overcast and cloudy month And that leads to the blues and the blahs from prospects/leads. [...]
Ever wonder if your market is limiting how big your business can really grow? Around 2011, my company My Maid Service was experiencing very rapid growth, and I found myself wondering just how large could this thing become. With a young family, I did not want to leave the city, so I wanted to know [...]
Getting in front of the right kind of leads – or any new leads at all – is more and more difficult in the modern, digital and hyper-connected world.Marketing has made another huge shift as consumers are often using mobile devices as the first place they search for a service in their home. Gone are [...]
If you breathe a sigh of relief when you’ve hired just enough techs to cover all of your clients, you’re not doing in right.In any business, owners face a huge challenge in matching supply to demand. Luckily as a service business, we do not have to invest a lot of capital in physical inventory; but [...]
The perfect plan for growth is a recipe for disappointment and disaster.The last thing you want as a business owner or business development manager is a “perfect annual plan,” where the numbers add up perfectly to the growth you are expecting next year with corresponding increases in spending to match that growth. Having an [...]
When you change jobs, don’t forget to think about and practice your new answer to “What do you do for a living?”I spent 12 years working at Procter & Gamble before buying my first maid service. It is funny how much work can define us. One of the first things people always ask is “what [...]
Accept and seek invitations to talk about cleaning and business for a variety of groups - and tell your clients!One of the easiest ways to build brand recognition and credibility is to accept invitations to speak at local, regional, and national events related to cleaning and business. Last week, cleaning business owners and business service [...]
Be the company your customers come back to, even when they lie to you.One of my biggest pet peeves is customers who lie to us. I am amazed by the lack of honesty and the ownership that people fail to take for their own actions any more. One of the major advantages of working from [...]
Increase your brand awareness with text signatures.If you are using text messaging in your business operations - and you should be, especially if you are targeting any market in the millennial age group - be sure to use a simple but informative text signature. Just as with an email signature, you program it in and [...]
Pick your social media playground and dominate it!Since the addition of social media to the brand marketing and customer engagement tools, I've stuck with my mantra: Pick one and dominate it! So what are your choices? And what are the best practices for businesses using them? Google+ is the social network with the most moving [...]
