Anyone can say they clean green. But what does that mean? Many shades of green exist within the spectrum of green cleaning. How green is green? The varied scenarios include businesses that mix their own natural cleaning products (with or without essential oils), contract production of proprietary and custom blends, buy manufactured green formulas, [...]
The authenticity of your green cleaning program depends on two things – the completeness of your green protocol and how you talk about it. The former is addressed in Part 4. This article details decisions related to your public messaging about green cleaning. The three main areas are legality of claims, removing consumer bias [...]
Probably every residential cleaning service has a few cleaning technicians that are packing “heat” – in this case contraband super-cleaners like bleach – beneath the passenger seat, just for special occasions. So it stands to follow that changing up your entire chemistry, especially to green products, will not be without a few relapses. The [...]
At the heart of the decisions about your green cleaning protocols is really who you want to be as a company (see Part 1). “For me, the criteria had to do with my comfort level with the solution ingredients and with the company making them. Did they align with my human rights and environmentalism [...]
(Article sponsored by The Gift of Clean) Americans love gift cards! According to the Retail Gift Card Association, we will spend $150 BILLION on gift cards this year. The Blackhawk Network’s 2018 research report indicates 21% of that total will be spent during the upcoming Mother’s Day buying cycle alone. The National Retail Federation [...]
Amber Starling is a convert. She and two supervisors (crew bosses in her shop) earned their House Cleaning Technician certifications with the IICRC last November at the ARCSI/ISSA convention. And this year she is sending up to 6 employees plus her new partner for certification during the 2019 convention. We chased down Amber, founder [...]
Q & A with David Kiser There are lots of reasons why people hire a specific residential cleaning service, but only two reasons why they fire one: (1) poor cleaning quality, or (2) something else. Which is to say that cleaning companies commonly lose business for things that go wrong that have nothing to [...]
6 reasons to understand how the aging brain affects our interactions with senior customers One out of five U.S. families is dealing with dementia today. In 15 years one out of two families will be dealing with dementia.[i] Whether serving a multi-generational household or a couple of 65+ empty nesters, cleaning companies will encounter [...]
Examination update continues to improve the perception of professionalism for our industry One of the over-riding priorities of the ARCSI is elevating the role of the house cleaning technician in the eyes of the public – a feat that will help to shift the consumer purchasing lens from price to value. In fact, anything [...]
Becoming a green cleaning company means much more than simply changing your chemistries. A true green-cleaning program includes modified processes, personnel training and specialized equipment and products. This holistic approach involves implementing green throughout your entire company. Every organizational discipline should be evaluated so that the efforts of every part of your company support the ultimate business goals that you define for going green. To reap the many rewards of becoming a green cleaning company requires careful, strategic change management.
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