Use the old Show-and-Tell method to display the results of your superior cleaning services.
Adage: A picture is worth 1000 words.
[EasyDNNnewsToken:Left Justify Embed 300 x 250]Right beside your list of selling points, points of differentiation, even your testimonials, post a photograph that shows the “Before We Cleaned” and the “After We Cleaned” comparison.
What do you think is more powerful – not to mention faster – at selling your services: the list or the picture?
It’s especially easy and useful to take before-and-after pictures at any first-time in or one-time deep clean. Why? Well, usually, the home has not been kept up very well, so the dirty-to-clean contrast is pretty dramatic.
Focus your attention on spots that no one ever wants to get to:
- corner baseboards – especially white ones with lots of dirt
- floors between appliances
- dark flat surfaces where dust shows easily
- upper door sills and the tops of pictures
- ceiling fan blades
- and more!
Besides being great “proof of results,” your own photographs personalize your website and make for great social media posts.
Derek Christian is the owner of My Maid Service with locations in Cincinnati, OH and Dallas, TX, as well as a business coach through Cleaning Business Builders and publisher of CleaningBusinessToday.com. Derek is now an investor in several cleaning companies including My Maid Service Dayton and Real World Services Columbus. Derek is also a consultant for industry leaders Marvelous Maids and Castle Keepers.
