Sales and Marketing Archives | Page 18 of 23

Keep Your Hands in the Toilet!
Keep Your Hands in the Toilet!

Keep Your Hands in the Toilet!

The single biggest reason your proposals are read and reviewed It finally happens. That sizeable, much-needed account you’ve courted for years contacts you with a bid request. You spring into action, arming your best people with a polished, Sears Catalog-size proposal. It includes every detail about your [EasyDNNnewsToken:Left Justify Embed 300 x 250] company – [...]

By Don Aslett|2013-10-18T15:42:18-05:00October 18th, 2013|Leadership, Sales and Marketing|

The Art of the Upsell
The Art of the Upsell

The Art of the Upsell

Research and common sense both tell us that it is more profitable to keep an existing customer than find new ones. In fact, some studies suggest it is five to six times more expensive to gain a new contract rather than keep an existing one.The reality is that the cost of upselling existing clients is [...]

By Sean Kajcienski|2013-10-15T19:00:29-05:00October 15th, 2013|Sales and Marketing|

CIMS: The Gold Standard in Cleaning Business Management
CIMS: The Gold Standard in Cleaning Business Management

CIMS: The Gold Standard in Cleaning Business Management

Management Standards Improve Customer Relations and Your Bottom LineWhen a cleaning company first starts out, it usually focuses on client acquisition and revenue as the primary measures of growth. The focus is generally on marketing and sales activities – in order to generate new interest – and operations generally take a back seat with changes [...]

By ISSA|2013-10-14T12:55:38-05:00October 14th, 2013|Finance, Green Cleaning, Leadership, Sales and Marketing|

Maximizing Your PPC Performance with the ABCs
Maximizing Your PPC Performance with the ABCs

Maximizing Your PPC Performance with the ABCs

If your cleaning company is growing on a shoe-string budget, you’ll need these tips to make sure you’re getting the biggest bang for your buck on Pay per click advertising.[EasyDNNnewsToken:Left Justify Embed 300 x 250]Pay Per Click (PPC) is a great resource for businesses to get exposure for their brand across millions of websites across [...]

By Joy Gendusa|2013-10-08T13:21:25-05:00October 8th, 2013|Sales and Marketing, Technology|

Cleaning Tip: Establishing Your Clean-Cred
Cleaning Tip: Establishing Your Clean-Cred

Cleaning Tip: Establishing Your Clean-Cred

Gain clients’ trust by giving them expert cleaning tips like these. A social media post, a video or a blog creates more ways for clients to find you online. Professional home cleaning services have a system for everything they clean in your home. Wouldn’t it be great if you could clean as efficiently as the [...]

By ARCSI|2013-10-04T19:07:55-05:00October 4th, 2013|Association News, Cleaning Science, Cleaning Tips, Residential / Home / Maid Cleaning, Sales and Marketing|

No News Is Not Necessarily Good News
No News Is Not Necessarily Good News

No News Is Not Necessarily Good News

Knowing your customer and checking your own work before they have to are the best strategies for keeping customers happy with your service.“Well, we didn’t hear anything from her, so she must be happy.” “We sent a customer satisfaction survey out to her, but she never responded, so I guess we’re doing okay.” “They’ll contact [...]

By Sharon Cowan|2013-10-01T17:35:28-05:00October 1st, 2013|Leadership, Operations, Sales and Marketing|

Guerrilla Marketing Tip #18: Use Door Hangers
Guerrilla Marketing Tip #18: Use Door Hangers

Guerrilla Marketing Tip #18: Use Door Hangers

Make door hangers personal or even give something away to maximize your ROI.[EasyDNNnewsToken:Left Justify Embed 300 x 250] In Cincinnati, I've made a science of my door hanger marketing campaign. You see, I give them something they're not expecting. Sure, one one side of the door hanger, my cleaning technician writes her name and the [...]

By Derek Christian|2013-09-30T20:34:20-05:00September 30th, 2013|Sales and Marketing, Start Your Cleaning Business|

Guerrilla Marketing Tip #6: Upgrade Your Phone Demeanor
Guerrilla Marketing Tip #6: Upgrade Your Phone Demeanor

Guerrilla Marketing Tip #6: Upgrade Your Phone Demeanor

Make sure you are just as focused on your telephone customers as the ones right in front of you.Since most cleaning companies gain their initial contact with a prospective customer by telephone, there is little more important to the continuing good image of your company than your telephone demeanor. Though your customer can't see you [...]

By Derek Christian|2013-09-26T14:11:34-05:00September 26th, 2013|Sales and Marketing, Staff Management, Start Your Cleaning Business|

The Best Laid Plans of Maids and Mops: Annual Planning for Your Cleaning Business
The Best Laid Plans of Maids and Mops: Annual Planning for Your Cleaning Business

The Best Laid Plans of Maids and Mops: Annual Planning for Your Cleaning Business

Planning growth for your revenue or customer base means planning growth for the rest of your business as well…and doesn’t have to happen in January to work for you!The weather has begun to cool and the kids are back in school, making me realize another year is coming to an end. This is also the [...]

By Derek Christian|2013-09-19T13:51:54-05:00September 19th, 2013|Leadership, Sales and Marketing|

When Maid Services Go Virtual and On Demand
When Maid Services Go Virtual and On Demand

When Maid Services Go Virtual and On Demand

Combining the “on demand” desire of new generations of consumers, the access and automation of the virtual world, and the availability of independent contractors, the new virtual maid service business model is on the rise. With services nowadays that allow us to order an organic dinner online for $6, chauffeurs for less than a taxi, [...]

By Dewaine Torregroza|2013-09-16T15:38:20-05:00September 16th, 2013|Operations, Sales and Marketing, Technology|