Articles by:  Liz Trotter

Liz Trotter is founder of American Maid Cleaning as well as an entrepreneur and leadership trainer based in Olympia, Washington.  She is also a former ARCSI board member, founder/coach/mentor of Core Profit Builders, and a charter member of Cleaning For A Reason. With more than three decades of business experience, Liz brings unmatched expertise: Entrepreneurship: Founded and scaled American Maid Service into a self-sustaining entity since 1993 Real Estate: Built a portfolio of over 80 rental properties Industry Expertise: 30+ years in the cleaning industry and beyond Coaching: Certified High-Performance Coach dedicated to results-driven growth through Core Profit Builders Her journey reflects not just professional success but also the ability to help others translate knowledge into action and overcome limiting beliefs.
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Elevate Your Cleaning Business: Strategic Leadership – It Doesn’t Happen by Accident!

Greetings to all the visionary owners and managers of cleaning companies! Today, I am thrilled to share with you the incredible value of joining me for a presentation on the topic of “Strategic Leadership - It Doesn't Happen by Accident." […]

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Profiles in Success: Two Maids and a Mop

Video: In this Interview Liz Trotter with Core Profit Builders interviews Ron Holt, the CEO of Two Maids and a Mop about what has made their home cleaning company such a rapid success.

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How to Increase Holiday Sales Using Gift Cards

Learn how Matt Ricketts sells over $30,000 in gift cards every holiday season.

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Case Study: Cluster Booking

Liz Trotter's one-on-one coaching session with Charmin and Mike Henderson explores how to handle clients and scheduling to minimize drive time. Cleaning Business Today's series of Case Studies continues with a discussion about how to most efficiently design your schedule. […]

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Stop trying to find employees, start attracting them

Liz Trotter on how to improve your recruiting at the 2017 ISSA/INTERCLEAN Trade Show and Convention The 2017 ISSA convention is right around the corner and before long we will all be neck deep in new ideas, fresh conversations, and […]

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How to make all customer types happy

By figuring out what basic behavioral type you are dealing with, you can tailor your behavior and message.

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Merging with ISSA – FINALLY!!

How my years in an orphanage now drive my enthusiasm for the future of our ARCSI family - by Liz TrotterI can’t believe it’s happening. First I’m excited they want us and all the opportunities, then I’m worried it will […]

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2 ways to raise your rates

Raising prices can seem like it will cost you clients, but it can be the secret to growing your business.

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Have you ever heard of a TAT apology?

Check out how we turned this very upset client into a referral machine. WHAT!?! Your Clients aren’t thrilled with the cleaning they receive 100% of the time? Well join the club! Unfortunately it’s part of doing business, and for many […]

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Customer types and how to make them all happy

It’s hard to believe that the convention is less than 2 months away. I’ve been going to the convention since ARCSI first began – it must be at least a decade now! For the past few years I’ve contemplated whether […]

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Cleaning Business Today - The magazine for the cleaning industry
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