How we make a mistake when we don't invest in our employees If a car manufacturer spent most of its time trying to find and sell to customers, and almost none on its product, what kind of quality would you expect in a new car? I'm sure some of you may take issue with [...]
My experience in starting a handyman company is changing how I view the franchise model for cleaning businesses. I have never understood the franchise model for cleaning businesses. Why is it there? What does a franchise offer me that I can't do better or more cost-efficiently myself? Over the last few days I have [...]
A lesson for maid services in the woes of a new handyman business How many of you have thought that if you could just pay your workers more than your competitors that your problems would magically go away? Not so fast! Watch this video to find out the challenges I faced in just one [...]
New feature on CleaningBusinessToday.com will help owners choose cleaning products and equipment.&rel=0 Hey cleaning business owners, this is Derek Christian with Cleaning Business Today. I want to tell you about a new feature that we're launching. Every single week we are going to be reviewing a product, tool or piece of software to help you [...]
Move beyond boosted posts and tap into the power of Facebook Ad Manager. Consumers are now spending 2/3 of their screen time on their mobile devices. The vast majority of this time is on social media sites like Facebook and Instagram. To be able to sell a consumer we have to reach them where [...]
Here's why your customer with the outrageous claim may not be lying. It could be mental filters. You may not realize it but everyone, including us, our customers, and our cleaners have filters in place they do not even realize are there. These filters make it so your cleaning service clients literally do not [...]
Dramatically improve your close rate with persistent email marketing. One of the least used forms of marketing, despite its simplicity, is email marketing, in particular using email to follow up with your leads. The vast majority of our clients are very busy. After all, that is why they called us to get some help [...]
Here are 7 steps to hiring the best employees and an easy way to avoid a common mistake. I am involved with several cleaning businesses spread across the country. In every case hiring is getting harder and harder over the last couple of years. While it is a challenging market, I find a large [...]
For a company to be truly successful in this business, or probably any business, there needs to be a series of systems in place for all of the keys tasks. In am fortunate in that, due to all of my consulting, I get to see how many different cleaning businesses work. At this very moment [...]
Here are the first 2 of 24 tips that can propel spring growth in 2017. When it comes to marketing the game seems to have shifted almost exclusively online. However even with the best website ranking naturally is going to take some time. Buying clicks, whether it is Adwords, Facebook, or Yelp, gets expensive [...]
