Make door hangers personal or even give something away to maximize your ROI.[EasyDNNnewsToken:Left Justify Embed 300 x 250] In Cincinnati, I've made a science of my door hanger marketing campaign. You see, I give them something they're not expecting. Sure, one one side of the door hanger, my cleaning technician writes her name and the [...]
Make sure you are just as focused on your telephone customers as the ones right in front of you.Since most cleaning companies gain their initial contact with a prospective customer by telephone, there is little more important to the continuing good image of your company than your telephone demeanor. Though your customer can't see you [...]
Planning growth for your revenue or customer base means planning growth for the rest of your business as well…and doesn’t have to happen in January to work for you!The weather has begun to cool and the kids are back in school, making me realize another year is coming to an end. This is also the [...]
Becoming a good leader is a never-ending journey. Yes, it also takes some courage. Sometimes as cleaning business owners, we manage to convince ourselves that our problems are special and unique. We do not think anyone can understand what we face every day, that no one has ever had the same kinds of issues. About [...]
Based on a real Cincinnati-based cleaning company, The Dream Manager triples revenue and doubles the workforce!It is not very often that there is a best-selling business book that is about the cleaning industry. The Dream Manager tells the story of a fictional commercial cleaning company with a huge employee turn over problem. Based on the challenges [...]
"Pet owners love their pets, but not the hair," said Derek Christian, owner and founder of My Maid Service. "We've discovered some tips that work really well."To download the complete infographic, click here or on the image below. Derek Christian is the owner of My Maid Service with locations in Cincinnati, OH and Dallas, TX, as well as a business coach [...]
Enlist the kids to help with house cleaning chores. Here are some tips to inspire and motivate. This handy infograpic about getting kids to help out with house cleaning chores comes to us via My Maid Service in Cincinnati, Ohio, which is owned by Cleaning Business Today's Publisher Derek Christian. To download, click here. Derek [...]
Develop your reputation as an expert in cleaning by writing for blogs and publications.Few activities can help you achieve an "expert" reputation faster than being invited to write for a publication or blog based on your knowledge and success as a cleaning expert. [EasyDNNnewsToken:Left Justify Embed 300 x 250]Though many are tempted to claim "expert" [...]
Personalize cold templates for receipts and invoices to remind customers of your specials and referral programsMS Office and Quickbooks have come close to standardizing any invoice you would create to collect on monies owed or receipt you would send to confirm a payment. But you don't have to keep them that way! Whether you use [...]
My dad gave me this book when I graduated college, and it has served me well through my life. I still use these principles every day to grow my business. One of my all-time favorite business books is Dig Your Well Before You’re Thirsty, which is written by Harvey MacKay. My dad gave me this [...]
