Natural products manufacturer Seventh Generation is leading the charge to add full ingredient disclosure on consumer-directed cleaning products to the law as AB 708 in California.
Key takeaways from John Replogle, CEO of Seventh Generation, include:
- The typical progression for [health-conscious] shoppers goes something like this: first they become concerned with what they eat (what's IN them), follow by beauty and personal care (what's ON them), and finally cleaning products (what's AROUND them).
- Most people don't realize that they're polluting their indoor air by using fragrance.
- People have a perception of what cleaning smells like - like meadow shine, like spring forest rain. Cleaning isn't a masking fragrance. Clean has no fragrance.
Read the full article at Fortune.