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2 reasons to make mobile marketing your next strategic focus

Don't give up 60% of your prospects just because of an old website.

"The lack of commitment to a solid mobile strategy is one of the most common weaknesses I find," says Platinum Advisor Strategies co-founder Robert Sofia about service-oriented businesses like house cleaning and maid services.

The facts:

  • nearly 70% of people searching online are using a mobile device - not a desktop or laptop
  • 61% of those same people will abandon a site that doesn't look good on their phone or tablet

The solution:

  • match your on-page keyword optimization with your off-page keyword optimization
  • upgrade to a responsive website
  • solicit high-quality backlinks to a page on your website
  • improve your Domain Authority

Read more at Forbes.

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