<p>In Sales and Marketing, you'll find a collection of resources related to marketing your business and empowering your sales force.</p>

4 Ways to Make the Most of Group Deal Marketing

Use your marketing goals to pare down an online group deal to its target market, set the “right” expectations quickly, and generate new revenue.You’ve heard the spiel from online review sites, lead generators and group deals: cleaning companies like yours are one of our fastest growing and most searched services among consumers. But it can [...]

By |2014-07-28T13:14:18-05:00July 28th, 2014|Operations, Sales and Marketing, Technology|

Success Stories: Cinderella Bermudez, Maid to Clean

Early investments in employee development and engagement lead to 48 weeks “out of the office” a year. CBT: Tell us about when and why you started Maid to Clean.  CB: With a name like mine – Cinderella – it’s no surprise that I own my own cleaning company. I started Maid to Clean in 1996. [...]

Cutting through the Noise: 3 Keys to Digital Marketing

The keys to eMarketing – or digital marketing – are knowing your target market, creating relevant and engaging content, and, above all, delivering a superior customer experience. It is becoming more challenging with each passing year to reach your business's target audience. Our clients and potential clients are bombarded with multiple messages across multiple channels [...]

By |2014-07-24T17:30:03-05:00July 24th, 2014|Sales and Marketing, Technology|

eMarketing for Beginners

With so many options in eMarketing, it’s hard to know where to start. Check out these great tips for gearing up.What is it? Internet marketing geared toward attracting new business, retaining current business and developing brand identity. Any message that you’re trying to get out about your company by way of the internet is eMarketing. [...]

5 Time Management Tools for Jansan Professionals

Use these 5 ways to carve a little more time out of your day to work ON your business rather than IN your business. If there is one thing jansan professionals – in fact, most business operators – are invariably short of, it’s time. They need time to run their businesses, marketing, handling email, visiting [...]

Don’t Knock the Competition

Don’t say bad things about your competitors because it reflects back on you.Before letting my inner entrepreneur loose on the cleaning industry, I worked in sales for corporate America for 12 years. They always taught us to not say bad things about the competition because it just makes us look bad. I guess I understood [...]

By |2014-07-10T18:10:38-05:00July 10th, 2014|Leadership, Sales and Marketing|

2013 Executive Report on Customer Experience

This report from Customer Management IQ helps companies define, design, deliver and calibrate their customer service and experience.Business recognizes the importance of customer experience. According to 75.9% of customer management executives and leaders who participated in this research initiative, their organizations have rated customer experience a 5 on a scale of 1-5 (with 5 being [...]

Measuring Customer Satisfaction

Most customers aren't going to tell you when they aren't happy with your service.The 2011 Customer Experience Impact Report from RightNow explores the relationship between consumers and brands; it reveals facts about what consumers are looking for and identifies concrete actions brands can take to keep the connection with consumers alive and well.

Only 4% of Dissatisfied Customers Will Tell You They're Not Happy

It’s becoming very clear that any customer has an impactful voice they can raise at any time. Delivering bad customer service seems to become less and less of an option. Read the full article at Buffer.

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