When consumers don’t care about your company’s green or healthy cleaning, use these best practices to freshen up your marketing message...and polish it to a shine! Consider this: at the 2012 ISSA InterClean Trade Show, the members of the Update on the State of the Residential Cleaning Industry panel endorsed the assertion that “cleaning for [...]
Natural inspiration for innovation in cleaning technologyAmong all the exciting swimming competitions last year at the 2012 Summer Olympics was a report about the ban on Speedo Fastskin and other similar high-tech, high-performance swimsuits. Inspired by the sandpaper-like texture of the skins of sharks, the Fastskin in particular was created by Speedo to reduce drag [...]
excerpt from Modern Cleaning: The Evolution of Chemical Free Cleaning, by Janice and Tom Stewart © 2011The Chain of Infection The presence of a pathogenic microorganism does not automatically mean someone will get sick. For sickness to result from a pathogen, several other conditions must be met. The microorganism must get inside the human body, [...]
Soap scum is a hazy film that forms on surfaces where water, soap and body oil come in contact with each other. When you bathe or shower, soap binds with the body oils on the surface of your skin and hair. The water you rinse the resulting lather off with contains dissolved calcium, magnesium and other minerals which bind with the soap and body oil mixture. This chemical reaction forms an insoluble salt, or stearate, which can leave a coating on tub and shower surfaces.
