Search Engine Optimization is more of a time committment than a financial one, but even more important and successful than many paid advertising opportunities.[EasyDNNnewsToken:Left Justify Embed 300 x 250]Search Engine Optimization is more of a time commitment than a financial one, but even more important and successful than many paid advertising opportunities. SEO is a [...]
Three metrics can illuminate ways to boost customer retention and sales, and to reduce the cost of running your business.The top two questions that lead every consultation at the beginning of the new fiscal and calendar year in my consulting business are, “What should I be measuring in my business?” and “What goals should I [...]
Meeting the expectations of your customers and your employees may not be just about what you offer but how people are programmed to react to change.Here is a new piece of trivia for you: I am an NPR junky. I find so many fascinating things on the show that helps me as a person and [...]
Respect opened up my eyes to see the talents, skills, and potential of my staff to help me grow my business.As the years go on, I have come to realize that more than anything I owe much of my success in my business to my parents. My dad in particular was an amazing man who [...]
Use the old Show-and-Tell method to display the results of your superior cleaning services.Adage: A picture is worth 1000 words. [EasyDNNnewsToken:Left Justify Embed 300 x 250]Right beside your list of selling points, points of differentiation, even your testimonials, post a photograph that shows the "Before We Cleaned" and the "After We Cleaned" comparison. What do [...]
You never know when you're schedule is too full or half your staff calls out sick and you need a reliable service to help you out.Instead of tearing your hair out when half of your staff calls out sick with the flu that's going around, have a back-up plan: know that you have a good, [...]
Don’t let the holidays sneak up on you. Plan your marketing strategy now…and make sure you’ve got the staff to handle the rush.[EasyDNNnewsToken:Left Justify Embed 300 x 250]Letting the holidays sneak up on you can not only reduce your business’s success at the end of the year; it’s a wonderful chance for your competition to [...]
Take it from a trade show veteran – as a vendor and a visitor – and plan carefully. Find out who I’m planning to see, how I’ll shop and what I’ll do before I ever get on the plane to Las Vegas.ISSA – the worldwide cleaning industry association has their annual trade show on November [...]
Sometimes it doesn’t matter if the client and the cleaners are right…if the system is wrong or broken.Owning a cleaning business is a never-ending series of learning experiences. We often hear variations of the statement that complaints are a gift but sometimes they are difficult gifts to accept. And the worst kind of complaint seems [...]
Focus on your competition to grow your ego; focus on your clients to grow your business.My personal business hero has always been my father. Sadly he passed away 11 years ago, and I wish almost daily he was still alive to work with my brother and me as we grow My Maid Service. [EasyDNNnewsToken:Left Justify [...]
