Use this quick and easy pulse check to keep all of your employees on track toward your growth goals.I have built my business around reoccurring customers; they are my bread and butter customers. For the ease of the math, assume your average bi-weekly (every other week) client is billed $100 a visit, they will spend [...]
Don’t say bad things about your competitors because it reflects back on you.Before letting my inner entrepreneur loose on the cleaning industry, I worked in sales for corporate America for 12 years. They always taught us to not say bad things about the competition because it just makes us look bad. I guess I understood [...]
Reviewing a “failure” can be a pain-staking and time-consuming process, but the potential to create a better company out of it is priceless.Whenever we have a service failure, we discuss it in our weekly meetings. I am sure everyone who reads this has had the same experience where one customer seems to be cursed. We [...]
Place your message in places people always look - like steps in a public place.I usually like to focus on no or low-cost marketing ideas, but this one is just too fun not to include. Many Americans spend leisure dollars and lots of time at various sporting venues: hockey rinks, football stadiums, baseball parks, basketball [...]
Reaching customers in a tech-enabled world means learning to like technology.“The rate of change is not going to slow down anytime soon. If anything, competition in most industries will probably speed up even more in the next few decades.” – John P. Kotter, Leading Change [EasyDNNnewsToken:Left Justify Embed 300 x 250]The Move to Mobile I [...]
Creating or promoting leadership from within is challenging, but doesn’t have to succeed by accident.The consulting group I work with, Cleaning Business Builders, led a leadership conference in Seattle last month with a single topic: how to build a support team for your company, especially mid-level managers. This was an intensive three days of education [...]
Making the best supply and equipment choices for your business and service is about more than just what others say “works best.”It’s probably the very first decision you ever made for your cleaning business. The products and equipment you use to achieve those elusive “perfect clean” results form the very core of your service. You [...]
Leaders have the courage to do what needs to be done to grow their business, even when it means picking up the slack.Sometimes as cleaning business owners, we manage to convince ourselves that our problems are special and unique. We do not think anyone can understand what we face every day and no one has [...]
Very few business models are evergreen enough to stand the test of time…or the test of innovation and convenience. And the traditional “locally-owned and operated” cleaning company is facing that threat, but only if they fail to adapt and evolve.[EasyDNNnewsToken:Left Justify Embed 300 x 250] The last Blockbuster Video store has closed in my neighborhood, [...]
Turn your “selfies” into brand marketing.[EasyDNNnewsToken:Left Justify Embed 300 x 250]Late in December 2013, the Oxford English Dictionary named “selfie” the word of the year just as celebrities and local personalities started using “unselfies” to encourage folks to re-focus on community issues needing our attention. As you are considering the ways you will participate in various local [...]
