To grow the business, one franchise builds and markets a brand built on systems to target owner/operators who thrive on systems.

For any franchise business to excel, targeting the right franchisee candidate is one of the most important aspects in creating a successful franchise development strategy. Knowing the best audience to which a brand should market requires focusing on attributes that will create the exceptional business owners who will shine in the system.  

In the spic and span cleaning industry, The Cleaning Authority sees value in marketing to veterans as they prove to demonstrate skills that align with the standardized methods that the brand prides itself on delivering to customers.

Previously named by
USA Today as one of the 50 top franchises for veterans, The Cleaning Authority is committed to showing its reciprocal value to veterans by partnering with VetFran to make becoming a franchisee a more realistic business venture. Through the partnership, franchise fees are reduced by 25% for veterans.

“We know that there are energetic and driven franchise candidates who may not be in the financial position to buy a business, but are more than qualified to own one,” said Iric Wexler, Vice President of Franchise Development. “With our financial help, these determined and focused future business owners can build their own rewarding career paths.”

Established in 1977 and franchising since 1996, The Cleaning Authority has grown to 198 franchises in 40 states. The Cleaning Authority utilizes innovative methods to develop large, successful residential cleaning businesses. The Cleaning Authority’s business model combines simple business fundamentals with solid systems and an unprecedented support infrastructure.

“Our franchisees start generating business on day one,” said Wexler. “We are looking for business-minded franchisees who want to use all the tools we supply and leverage the infrastructure we’ve developed to achieve a level of success that compounds through incremental growth, so they can ultimately enjoy the lifestyle they create and from which they benefit.”

An example of a valuable veteran franchisee recruit for The Cleaning Authority is Rick Barton, who took over operation of a location in Bluffton, South Carolina in September 2015. Barton is a former naval aviator who transitioned his career to the franchise world with help from The Cleaning Authority’s corporate team.

“Because of my military and flying background, I liked that everything is standardized with a franchise system,” Barton said. “I had looked at many franchise opportunities and found The Cleaning Authority online. I chose the brand because of its well-organized processes, corporate support and established best practices, which reflected what I was looking for in a business to operate.”

The brand continues to target franchisees like Barton who share a priority for high-quality service.

“We utilize a sophisticated model to provide a simple service to consumers,” said Wexler. “Our services are in higher demand than ever before. Every home has always needed cleaning, but never before has time been as much of a premium to homeowners. Because of this, we need the best franchisees to manage growth opportunities.”


Founded in 1989, The Cleaning Authority has been franchising for almost 20 years and has more than 190 locations in the United States and Canada. Completing more than 1.7 million cleans last year, the company is responsible for the proprietary “Detail-Clean Rotation System” designed to guarantee a thorough clean. The Cleaning Authority is an environmentally responsible residential cleaning franchise committed to using environmentally responsible cleaning products. For more information, please visit or follow us on Twitter @LiveLifeWeClean.

Iric Wexler
joined The Cleaning Authority in 2003 and serves as VP of Development. He works to find the best franchisees to build the brand.