Stop trying to find employees, start attracting them

Liz Trotter on how to improve your recruiting at the 2017 ISSA/INTERCLEAN Trade Show and Convention

The 2017 ISSA convention is right around the corner and before long we will all be neck deep in new ideas, fresh conversations, and overwhelming information!  My first year was in Chicago and I went without a plan, just deciding to do, see, and learn everything I possibly could – what a mistake!!  The brain overload I experienced kept me from really absorbing and implementing much of what I encountered – I just couldn’t sift through it all in any meaningful way!

Since then my strategy to get the very most I possibly can from the convention experience is to decide up front what information I need to go home with. I create a plan and then work that plan while I’m at convention, but also when I get home.

In that spirit, let me tell you about the session I will be presenting on Monday, Sept. 11, at 10:45 am.  The title “Stop Trying to Find Employees, Start Attracting Them” is pretty clear.  We are all struggling with the tight job market. It’s easy to get so focused on trying to find new employees – we’ve all heard the mantra “never stop hiring” that we can forget the value of holding on to those employees that we currently have and creating a culture that actually attracts new applicants, filling that pipeline with less effort and expense.  But what do employees really want in this tighter labor market?  Who are these millennial employees and how can we create a work place that has them calling back time and again just waiting for a position to open up?  These are the questions we’ll be answering with the actions that you can and should take now to keep that nice full pipeline for the future!

To register for the cleaning convention visit show.issa.com.

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Liz Trotter is founder of American Maid Cleaning as well as an entrepreneur and leadership trainer based in Olympia, Washington.  She is also a former ARCSI board member, a partner in Cleaning Business Builders, and a charter member of Cleaning For A Reason.