Overcoming the Winter Blahs: New Marketing Strategies for Maid Services

Turn your February frown upside down with this SMASHING intensive marketing makeover in March!
It’s unfortunate – but common – that February is traditionally a bad month for business:

• It’s the shortest month
• It’s the coldest month
• It’s the most overcast and cloudy month

And that leads to the blues and the blahs from prospects/leads. 

Now, let me ask you, what brings your spirits up on blah winter days? Watching cute kitten or puppy videos on Twitter? Pinning recipes on Pinterest or saving ideas and articles on Facebook? Catching up on what’s happening on Reddit? Where do you find yourself turning when you’re just not motivated to work? That’s where your company – your brand – needs to be to take advantage of all of those prospects looking for motivation!

Then you need to come find out how to make your business LEAD the conversations in these digital communities. It’s so much more than just “having a social media presence;” you have to work it that same way you used to work the newspaper ads and yellow pages listings in print. 

Oh, and you don’t have to trust me, Liz, and Tom. We’re bringing in ringers – the heavy hitters who make this work for a living! Meet some of our speakers for Extreme Marketing Makeover – limited spots remaining!

Rohan Gilkes is the founder and CEO of GrooveLiving, which includes Maids In Black (house cleaning company), Hello Carpets (carpet cleaning company), and Launch 27 (online marketing platform for service companies). Maids In Black grew from start up to $2.0 million in revenue in two years, and Rohan’s other companies are following similar growth trajectories – all because he has used digital tools to build trust with his clients, but more importantly his prospects. So Rohan will be teaching us how to build trust with consumers in a digital world. Rohan will be teaching some of the secrets on how to give consumers the information they need to trust you without overwhelming them; he’ll also address how to build a look, feel and brand to your company and your website that will let consumers know they can trust your company.

Jenifer Borke is the Digitial Community Manager for the Eukanuba brand of super premium pet food.  She led the redesign of the Eukanuba website and manages all of the social media accounts for the brand. Jenifer is going to be teaching us about how to build online communities of your fans using digital platforms. The Eukanuba Facebook page has over 260,000 likes, their posts are routinely liked and shared hundreds of times each, and their videos have been viewed over 5 million times. Jenifer started with these brands back when social media was brand new, and she led the growth of these platforms from nothing to where they are today.

John Crenshaw is the CEO of Razorlight Media and they have helped companies to increase their Search Engine Placement and reach to consumers. Several larger marketing firms in Cincinnati outsource all of their SEO work to John, which is how we found him when we asked others who was the best in the area. He has increased leads to one client by 1,240% and increased organic search traffic by 166% in just two months for several local businesses.  

With that kind of success, actually making the digital marketing stuff work – and work for BIG NUMBERS – how can you possibly pass it up? Join us in Cincinnati, OH, to meet these amazing experts March 13-15, 2015.

As with all of CBBs conferences, plan to enjoy an amazing collection of resources – both printed and digital – as well as a recommended action plan to implement when you get back to your business.

Check out the schedule, speakers, and conference hotel at cleaningbusinessbuilders.com. Or click here to register now.