How to Market Your Cleaning Business: Extreme Marketing Makeover

Published on: January 26, 2015

Written by: Derek Christian, Liz Trotter

Topics: Events | Sales and Marketing

March 13-15, 2015 – Cincinnati, OH

Authors

Derek Christian

Derek Christian has been involved in the cleaning industry for more than 20 years and is an owner or investor in several cleaning companies. He founded My Maid Service, Cincinnati's largest independent professional cleaning company, which was later merged into Blue Skies Services. Prior to that, he spent 12 years at Proctor & Gamble (P&G) working on household cleaning products. Derek is now the co-owner and Chief Cleaning Officer of All Star Cleaning Services in Fort Collins, CO, and an investor in several cleaning companies including My Maid Service Dayton and Real World Services Columbus. Derek is also the co-founder and former editor-in-chief of Cleaning Business Today and a co-author of The Professional House Cleaning Technician's Manual.

Founder | CEO | CCO
Liz Trotter

Liz Trotter is founder of American Maid Cleaning as well as an entrepreneur and leadership trainer based in Olympia, Washington. She is also a former ARCSI board member, founder/coach/mentor of Core Profit Builders, and a charter member of Cleaning For A Reason. With more than three decades of business experience, Liz brings unmatched expertise:

Entrepreneurship: Founded and scaled American Maid Service into a self-sustaining entity since 1993
Real Estate: Built a portfolio of over 80 rental properties
Industry Expertise: 30+ years in the cleaning industry and beyond
Coaching: Certified High-Performance Coach dedicated to results-driven growth through Core Profit Builders

Her journey reflects not just professional success but also the ability to help others translate knowledge into action and overcome limiting beliefs.

Founder and CEO

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