CBT to expand reach with prosumer website brands
Charleston, SC – May 1, 2015
Cleaning Business Today, a division of Supreme Mullet Media, LLC, has acquired HousekeepingChannel.com and HealthyHouseInstitute.com as part of its brand expansion strategy.
“The key to making and keeping the cleaning industry and related home services relevant is to be the resource consumers and cleaning business owners trust and come back to time and again,” says CBT Publisher Tom Stewart. “Allen Rathey has created trusted resources with the HousekeepingChannel.com and HealthyHouseInstitute.com.”
Where Cleaning Business Today is a premier information and news outlet for growing and established cleaning businesses in the US, HousekeepingChannel.com and HealthyHouseInstitute.com add key business startup and green cleaning and lifestyle resources to a growing body of knowledge. In addition, the two resources are respectable online knowledge centers providing credible alternatives to commercially operated home and lifestyle websites with mobile applications that reach consumers.
“The expanded industry and consumer reach of these sites was a key factor in our acquisition of the assets,” explains CBT Publisher Derek Christian. “Now we are in a position to put the businesses and contractors in our own industry right in front of consumers with content and to support the development of their online presence with backlinks that Google respects as coming from a reputable website.”
For 11 years, Allen Rathey has spearheaded the most successful development of consumer-facing online resources from within the cleaning industry through the HousekeepingChannel.com and HealthyHouseInstitute.com, among others. Rathey intends to continue his work as a subject-matter expert in the cleaning, janitorial and indoor environments industries as he turns his entrepreneurial talents to related areas.
About Cleaning Business Today
Cleaning Business Today is an industry news and business development digital resource for cleaning business owners and building service contractors providing services that improve the environment, health and appearance of the indoor spaces where people live and work.We invite non-promotional discussion of relevant topics on our website and social platforms.Cleaning Business Today is dedicated to empowering the whole cleaning business – business processes and systems in addition to professional cleaning practices and knowledge.
About Supreme Mullet Media, LLC
Supreme Mullet Media is a multi-media content outlet established to broaden consumer and business awareness of the professional cleaning industry. Its mission is to empower through data-driven content and value-added business growth tools an improved professionalism among those performing, managing, selling and buying cleaning services.
