In order to effectively run and grow their businesses, residential cleaning company owners and managers need to be able to correctly assess the value of the service they provide in the face of their operating costs. As in many other industries, the recommended way to do this is by setting and tracking realistic KPIs (Key Performance Indicators).
KPIs are quantifiable metrics that a maid service can use to measure how well it’s doing in terms of operational and strategic goals. They serve as a baseline for evaluating growth or performance in a variety of different areas. Let’s take a look at common KPIs in the cleaning industry and explain how modern cleaning company management and booking software can help you set and follow realistic KPIs.
Can KPIs be Goals?
The answer is no, KPIs themselves are not goals or targets. Your goals are the outcomes you’re striving towards, while KPIs are simply metrics that help you determine how well you’re working toward these goals. Targets are benchmarks that you are aiming to attain for your KPIs. An example of a target would be to expand your recurring customer base by 100 clients and increase the profitability of your cleaning company by 10% by the end of the year.
What is a KPI example?
KPIs can vary widely depending on your local area and niche, which part of the cleaning industry you’re focusing on, who your target customers are, and more. Examples of what most residential cleaning companies will want to track include: Customer Satisfaction Scores, Safety, Finances, Cleaning Crew, and Service Quality. To go a bit more in-depth, examples of KPIs you can track to stay up to date with how your cleaning crew is going, you will want to keep track of employee absenteeism, attendance, retention, and turnover rates. To read more examples, and to find out where you can find purpose-built cleaning company booking software, click here to continue reading this article.