There’s no denying that ‘Facebook Ads’ is one of the best ways to get your business in front of your customers, especially when you’re a cleaning business looking to grow and expand. Facebook is personal, connected, and allows you to reach your customers directly, as long as you’re using the features properly.
To help you make the most of what Facebook Ads has to offer, today we’re going to check out some of the key things you need to be thinking about.
Why Use Facebook?
The first thing you may be wondering is, why use Facebook Ads at all? After all, there are plenty of solution media platforms out there, and plenty of ad-running services. Well, looking at the facts, you’ll see that Facebook has over 2.2 billion worldwide users, which covers around 42.1% of the total social media market share.
This is massive, so there’s no doubt that you’ll have the ability to find customers for your cleaning business. It’s one of the best places to find and convert new leads, as long as you’re able to figure out how to target customers and get them engaged in what you’re offering.
Optimize Your Posting Times
When you’re marketing on Facebook, you need to make sure you’re getting inside the heads of your customers and then creating and posting ad content that’s going to connect and resonate with them. For example, you can ask yourself questions like what time of the day are they going to be using Facebook, what is their reason for being on Facebook, and what kind of content are they looking at?
If you’re marketing to businesses, then you’ll want to target business pages, who will probably be online during business hours and not thinking about work late at night, so use this information to optimize your timing.
Of course, trial and error and using your stats to see your return on what works will play a key part in getting this right.
Offer Something Amazing
If you’re just creating ads that highlight that you’re a cleaning business, and that’s about it, you’re not going to make any kind of impact. People will simply see your ad and will keep scrolling. Instead, you need to think about how you can make your business stand out.
“Several ways to do this include making an offer to your customers that they can’t refuse, making sure you’re using a strong call-to-action on your ads, and you’re being responsive to any engagement that your posts get, such as replying to comments and removing troll comments,” explains Megan Arnold, a business writer at Revieweal and UK Writings.
Create Informing Content
There are few people that go on Facebook because they want to buy something unless they’re heading over to the Marketplace. Instead, most users what to check in with what’s been going on, check up on their friends, and see what’s been going on in the world. In short, they’re looking for content that interests them.
“You can play on this by offering informative content, instead of ad content that’s trying to sell. For example, you could write about all the germs that can be found in a dirty office or an article on tricks on how to keep your desk clean and tidy and the benefits of doing so,” shares Nikki Taylor, a marketing blogger at Essay Writing Service and Academ Advisor.
“This is far more likely to make people want to click on your content and will then lead them deeper into your sales funnel to create sales.”
You’re Actually Marketing on Instagram As Well
Facebook owns Instagram. That’s a fact, and it’s important to note that the two platforms are connected. By marketing on Facebook, you can also market on Instagram using the same criteria.
You don’t even need an Instagram account Just place your advert on Facebook in the normal way and change the setting to make sure your ad is also being placed on Instagram. This means more opportunities to connect with more potential leads, therefore making more chances to help your cleaning business succeed.
As you can see, there are plenty of things to think about when it comes to marketing and advertising your cleaning business on Facebook. While there are practically an infinite number of ways to improve, if you focus on these key points to get yourself started and then start refining down on what works for you, you’ll see progress and growth in no time at all.
Kristin Herman is a business consultant and project manager at Write my Australia and Essay Roo online writing services. She writes articles for online magazine and business blogs, such as Top Canadian writers, and others.
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