Tech buzz is that Hummingbird will probe deeper into the sweet stuff of searches.
The new search engine update –- called Hummingbird –- is attempting to make the keyword and phrase selection less cumbersome by teaching Google to “understand” the context of non-specific searches by real consumers. This new approach makes it harder for those who attempt to game the SEO process while aiding those who create quality content. Loading up your web site with keywords is no longer enough to get found. Preferred instead are links, traffic and social shares. Read more about it in Lisa Gerber’s recent blog post on vocus.com.