Being the best cleaning service in your market isn’t necessarily about how well you clean.

Virgin Group Founder Richard Branson shares his 5 key concepts for building and sustaining the key competitive differentiator: your customer service!

  1. Set realistic expectations – and then meet and exceed them.
  2. Hire the right people and equip them properly – with attention to training.
  3. Focus on your response strategy and timing – fast and frequent – be perceived as immediately and constantly working on a solution.
  4. Make a good first impression and a smashing second impression – constantly be improving and impressing your customer.
  5. Amazing customer service is the foundation of the small business – the key differentiator from the established, conglomerates.

Read the full article at LinkedIn.