In recent years, Instagram has taken over as the top social media platform to date, along with its counterpart Facebook. While Facebook allows people and brands to monetize their pages, Instagram takes social media marketing to a whole new level, with annual incomes of $100,000 or more. 

Now, when it comes to house cleaning business, the industry needs all the attention that they can get, especially when competing with rival companies and new technology. And without Instagram, your rivals might catch on, and you might lose out on potential customers. 

So, why not market on Instagram? Recent studies have shown that 35% of adults (presumably your target audience) utilize the site. So, if your business is ready to gain an online presence on the site, then read on to find out the four ways to use Instagram to your advantage.

1. Create And Use Hashtags

“Hashtags are one of the main staples of Instagram,” says Susanne Fox, a journalist at Best Essay Writing Services and Eliteassignmenthelp. “In fact, hashtags allow your post to show up in the platform’s search results. Therefore, you may want to be use the right ones, in order to get in front of your ideal clients.”

The first thing to remember with hashtags is that a word or phrase should begin with a number symbol (#). For example (in the case of house cleaning services), #maidservice would be a good hashtag to use.

You can use up to 30 hashtags. However, most top brands use 7 or less. This is so that your posts don’t come off as spammy. Nonetheless, when using the right number of hashtags, they act as Search Engine Optimization (SEO) for your Instagram.

“In many times, finding the best hashtags can take time, as well as trial and error,” adds Fox. “Therefore, you have to see which hashtags have the most posts and the greatest engagement on the platform, especially when considering location and region.”

Other suitable hashtags related to cleaning include: 

  • #cleaningtips
  • #housecleaningtips
  • #housecleaning
  • #housecleaningservices
  • #clean
  • #cleaninghouses

2. Create Impressive Captions

Captions are essential, when it comes to creating a post Instagram. In other words, people want to know what your cleaning services are about, as you share photos and videos. Plus, people want to know more about your company, employees, and service. 

Therefore, captions help you show users that you’re more than just a faceless company, and that you care about the people that you serve, and the surrounding communities. Captions can also be used to give users hints, ranging from how-to advice on house cleaning, or tips on how to work with a cleaning service. With that said, captions help you establish authority for those who are in need of a house cleaning service, and those who are simply looking for cleaning advice.

3. Take Advantage Of Using Visuals

“Instagram is well-known for its vast collection of photos and videos, making it one of the most visual social media platforms to date,” says Louis Marsden, a social media blogger at Essay Services and Dissertation Writing Services. “Although joining this momentum may seem intimidating at first, especially for house cleaning companies, they can still pull it off. In that case, you’d want to make your services look ‘pretty.’ In other words, show off your services through attractive photos and videos.” 

Here are some great ideas on how you can share impressive visuals on Instagram:

  • Before-and-after photos of a cleaning job
  • A group photo of your cleaning team
  • A video showing your team working
  • Videos and graphics showcasing customer testimonials

4. Sell Afterwards

Remember: Instagram is supposed to be a place to increase your business’s presence, not make quick sales. In fact, it might take months or more to gain traction. You’ll have to post consistently, engage with viewers and followers, and gain likes and comments. And soon, users will take notice. And soon, when people are looking for a cleaning service, then they’ll look to you, and ultimately hire you over the competition.


So, whether you’re new to the game, or have been in it for a good while and want to refresh your marketing, Instagram is the best place to market your house cleaning business. And, with Instagram still running strong and here to stay, there’s no need to wait any longer to get started. Start promoting your cleaning business today!

Katherine Rundell writes and blogs at University Assignment Help and Write My Essay. She is also a tutor at Top assignment writing services in Northern Territory. As a blogger, she writes about marketing industries, such as house cleaning and technology.

Derek Christian is a co-owner and operate of several home cleaning companies, the latest being Reliable Cleaning Services of Fort Collins.

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