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Goals

Knowing – or sometimes remembering – what motivates you to succeed can keep you on track toward achieving the goals you’ve set for yourself and your business.

Henry Ford said, “Obstacles are those frightful things you see when you take your eyes off your goal.” 

 

And isn’t it true?  When our goals are strong, we are focused and determined.  We swat away obstacles without even noticing that we’ve done it.  A friend of mine owns an all natural cleaning company.  She never wavered in her goal to be ALL natural.  I love the look on her face when people ask her about how hard it is to carry those big Lady Bugs (dry steam vapor machines), she looks honestly confused and doesn’t really even know how to answer.  They don’t look like obstacles to her; they look like the means to an end.


[EasyDNNnewsToken:Left Justify Embed 300 x 250]Tony Robbins says “People are not lazy.  They simply have impotent goals – that is, goals that do not inspire them.” 

 

Isn’t this true too?  We have all the energy and time in the world to do what needs to be done when we are passionate about our goals.  I have another friend who is married with two small children.  He owns at least a piece of five (or more?) businesses.  He works in all of them and always has time and energy to post on LinkedIn about threats to our industry – and his goal – to be independently wealthy and have time to spend with his family doing the things he loves.  Where does he find the energy and the time?  In his passion!

Jim Rohn said, “If you go to work on your goals, your goals will go to work on you.  If you go to work on your plans, your plans will go to work on you.  Whatever good things we build end up building us.” 

 

Right?  You didn’t get where you are today by accident.  You’ve planned, dreamed, strategized, and worked like a dog to build what you have, and you are stronger because of it.  You’re ready to build even bigger things because of what you’ve built so far.

I say build your goals around those things you are passionate about and put your plans into motion.  Then don’t give up – your success is just waiting for you to grow large enough to handle it!

Liz Headshot 300 X 325

Liz Trotter is founder of American Maid Cleaning as well as an entrepreneur and leadership trainer based in Olympia, Washington. She is also a former ARCSI board member, creator of the HiPEP leadership development system and the DEV daily employee training series as well as a charter member of Cleaning For A Reason.

Author

  • Liz Headshot 05 2026

    With more than three decades of business experience, Liz brings unmatched expertise:

    Entrepreneurship: Founded and scaled American Maid Service into a self-sustaining entity since 1993

    Real Estate: Built a portfolio of over 80 rental properties

    Industry Expertise: 30+ years in the cleaning industry and beyond

    Coaching: Certified High-Performance Coach dedicated to results-driven growth through Core Profit Builders

    Her journey reflects not just professional success but also the ability to help others translate knowledge into action and overcome limiting beliefs.

    Founder and CEO
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