Marcus Sheridan to speak at 2018 ISSA Leadership Summit
Ghostwriter, speaker, LinkedIn Influencer, contributing editor to Inc., and the author of The Motivation Myth to shake things up in Tuscon this April
In 2001 and fresh out of college, Marcus Sheridan stumbled across his first business with two friends and began installing swimming pools out of the back of a beat-up pickup truck. Nine years later, and with the help of incredible innovations through inbound and content marketing, Sheridan’s company overcame the collapse of the housing market and became one of the largest pool installers in the US and currently has the most visited swimming pool web site in the world… River Pools and Spas.
With such success, in late 2009, Sheridan started his sales/marketing/and personal development blog—The Sales Lion, and has since grown The Sales Lion brand to be synonymous with inbound and content marketing excellence while being featured in multiple industry publications, including the New York Times where he was referred to as a “web marketing guru.” Today, when Marcus Sheridan is not giving riveting and passion-filled keynotes around the globe or consulting with businesses and brands, he generally finds himself on an adventure with his wife and four children.
On Saturday, April 21, 2018 Marcus will be a featured speaker at the 2018 ISSA Leadership Summit, presented by ISSA Building Service Contractors (BSC) Council and ARCSI, A Division of ISSA. This three day conference runs April 19-21 and is being held at the Loews Ventana Canyon Resort in Tuscon, AZ. Also speaking at the summit will be Chris Trendler of ghSMART and Jeff Haden, Inc.com’s most popular columnist.
Marcus’ presentation is entitled “The Game Has Changed: How Today’s Buyer has Changed and What Your Business Must Do About It.” More than any other time in the last 100 years, the buyer of today has made a dramatic shift in the way they make purchasing decisions. Unfortunately, many companies haven’t adapted to this shift and are ill prepared for the continual evolution of this “digital consumer.” Sheridan brings clarity to the way buyers have changed and exactly what companies must do to not only align themselves with this shift in buyer patterns but take advantage of the digital age as well.