ISSA and RAI to rebrand their family of shows
Northbrook, IL, USA―December 20, 2017― ISSA, the worldwide cleaning industry association, and RAI Amsterdam, owner of “INTERCLEAN” the global independent trade show platform, announced today that they have restructured their agreement. The new agreement will allow both organizations to thrive in the global marketplace.

ISSA and RAI Amsterdam are committed to serving the professional cleaning and hygiene industry and are determined to ensure that exhibitors and attendees alike continue to have the ability to discover the latest innovations and take advantage of business opportunities at the industry’s premier shows in Amsterdam, Istanbul, and the Americas.

Both ISSA and INTERCLEAN trade show calendars will not change as a result of this agreement. The Amsterdam event, May 15 – 18, 2018, will remain part of the RAI portfolio, along with Istanbul. The trade shows in America and Mexico will remain ISSA events.

As part of the restructured strategy, ISSA will rebrand its family of shows, starting with the ISSA Show 2018, October 29-November 1, in Dallas, TX, USA, and including all other ISSA shows in Mexico, Australia, and South Africa.

RAI has indicated that the Amsterdam and Istanbul events will be renamed INTERCLEAN. ISSA remains committed to providing member educational and networking programs, as well as benefits for exhibiting in Amsterdam.

Both RAI and ISSA look forward to a productive future, supporting each other’s events, and working together to develop and improve the global industry, while ensuring they create value for the future of the global cleaning industry.

About RAI Amsterdam

Personal meetings continue to be a powerful form of communication, and exhibitions are the ideal medium for connecting worlds, people. and markets. With a portfolio of top brands, including INTERCLEAN, RAI Amsterdam creates inspiring events that blend context, content, and communities. Dedicated teams of professionals organize over 30 national and international consumer and trade exhibitions each year, supported by a global office and agent network.

Successful exhibition concepts in RAI Amsterdam’s home base in Amsterdam are translated for other countries in collaboration with trade associations, regional partners, and media parties. The focus on quality and target group has made RAI Amsterdam the market leader in a significant number of sectors. Wherever in the world an event may take place, RAI Amsterdam’s focus is on generating business for exhibitors, visitors, sponsors, and partners. For more information please visit www.rai.nl

About ISSA

With more than 9,200 members—including distributors, manufacturers, manufacturer representatives, building service contractors, in-house service providers, residential cleaners, and associated service members—ISSA is the leading trade association for the cleaning industry worldwide. The association is committed to changing the way the world views cleaning by providing its members with the business tools they need to promote cleaning as an investment in human health, the environment, and an improved bottom line.

The association is headquartered in Northbrook, IL, USA, with regional offices in Whitby, Canada; Mainz, Germany; Botany, Australia; and Shanghai, China. For more information, visit www.issa.com or call 800-225-4772 (North America) or 847-982-0800.

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Cleaning Business Today is a publication of Tom Stewart and Derek Christian, who also partner in Castle Keepers, one of the fastest growing professional house cleaning services in the US.