8 Ways to Take Advantage of the ISSA Tradeshow
[CBOs] stroll the floor looking at all the products, collect brochures, and then go home, Ron Segura says. As soon as they get home, the brochures are typically tossed away along with just about everything they remember of the show.San Francisco, CA - Ron Segura, President of Segura & Associates, a leading consulting firm for [...]