I was at a networking meeting a few years ago, chatting and drinking coffee, when a woman hollered across the room, “Hey, Buckets & Bows Maid Service! I was just telling my neighbor about you.” I walked over, shook the woman’s hand and asked if we’d met before. “No,” she answered, “but I love your work with cancer patients!” Talk about front-of-mind-awareness! This woman had never even used my cleaning service, but here she was telling her neighbor about my company.