Keep this stage of the recruiting process quick and easy for both the applicant and the employer.
OK so you took my advice in the last two columns and you made it easy to apply, used all the strategies from the last two weeks, and now you are drowning in applicants, many that do not qualify. Now is when we move to the next step of the process, screening.
Screening Step One – The Online Form
The best practice for hiring is to automate the first part of the screening process as much as possible. Direct your applicants to fill out a BRIEF form on your website with their name, contact information, and no more than 7 yes-no questions to help separate those who do qualify from those who do not. These questions are going to vary based on your company. As an example, here are mine. Keep in mind, we use solo cleaners, so that affects our questions.
1) Do you have a valid driver’s license? (required)
2) Do you want to work full- or part-time? (we hire full time only)
3) Do you have a vehicle you can use during work hours? (yes)
4) Can you legally work in the State of Ohio? (yes)
Screening Step Two – The Interview
Based on those questions, we automatically send them one of two emails. If they answered any of the screening questions incorrectly, an email informs them that they do not qualify. We thank them for their time and ask them to apply later if their situation changes.
If they answer all of the questions correctly, an email invites them to the next step of our processing, an interview. Now it is important to realize what we have not done yet. Up until this point, we have not asked them for personal information like a social security number, where they lived in the last 3 years, previous places of employment, or references. Each of these requests would force some people to opt out of the process. That is a lot of information to share when you are not even sure you want the job yet. Our goal, once again, is to keep them moving through the process. So far this has been quick and easy for both the applicant and the employer. We normally screen out about 1/3 of the applicants without anyone, us or them, devoting a tremendous amount of time on it.
A successful cleaning company will need to refocus their marketing efforts on employee recruiting and to build out their culture and employee retention programs. Fortunately, Cleaning Business Builders has tons of resources to help you meet this challenge. Our class on 1, delivered by American Maid founder/owner Liz Trotter, sets you up with the basic elements of the recruiting and hiring system used by successful and still-growing cleaning companies. The key is that this system goes beyond simply giving you a list but also provides guidance on how to evaluate candidates – what are good, mediocre, and bad answers to application and interview questions, for example. Click the button below to learn more.
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For a free preview of the Recruiting & Hiring webinar, click the play button below.
Derek Christian has been involved in the cleaning industry for more than 20 years and is an owner or investor in several cleaning companies. Derek founded 1 which was later merged into Blue Skies Services and now he works with Castle Keepers in various marketing and sales Capacities.
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Derek Christian has been involved in the cleaning industry for more than 20 years and is an owner or investor in several cleaning companies. Derek founded 1 which was later merged into
Blue Skies Services and now he works with
Castle Keepers in various marketing and sales Capacities.
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Derek Christian has been involved in the cleaning industry for more than 20 years and is an owner or investor in several cleaning companies. He founded My Maid Service, Cincinnati's largest independent professional cleaning company, which was later merged into Blue Skies Services. Prior to that, he spent 12 years at Proctor & Gamble (P&G) working on household cleaning products. Derek is now an investor in several cleaning companies including My Maid Service Dayton and Real World Services Columbus. Derek is also a consultant for industry leaders Marvelous Maids and Castle Keepers, sharing his marketing and sales expertise.
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Liz Trotter is founder of American Maid Cleaning as well as an entrepreneur and leadership trainer based in Olympia, Washington. She is also a former ARCSI board member, founder/coach/mentor of Core Profit Builders, and a charter member of Cleaning For A Reason. With more than three decades of business experience, Liz brings unmatched expertise:
Entrepreneurship: Founded and scaled American Maid Service into a self-sustaining entity since 1993
Real Estate: Built a portfolio of over 80 rental properties
Industry Expertise: 30+ years in the cleaning industry and beyond
Coaching: Certified High-Performance Coach dedicated to results-driven growth through Core Profit Builders
Her journey reflects not just professional success but also the ability to help others translate knowledge into action and overcome limiting beliefs.
Founder and CEO
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Tom Stewart is a CEO and industry thought leader focused on scaling residential cleaning businesses through strategy, systems, and leadership development, translating complex concepts into actionable frameworks. With his wife Janice Stewart, he co-owns Castle Keepers, the first company to achieve CIMS certification. Tom is the founder and CEO of MaidCentral Software, the leading business management platform for professional home cleaning companies in North America, and the founding editor and publisher of Cleaning Business Today. Learn more at TomStewart.com.
Founder and CEO