<p>In Sales and Marketing, you'll find a collection of resources related to marketing your business and empowering your sales force.</p>
Winter Weather Tips for House Cleaning Businesses – Part III
Make extra money during the holidays.
How to Increase Holiday Sales Using Gift Cards
Learn how Matt Ricketts sells over $30,000 in gift cards every holiday season.
Radical new approach to marketing: tell customers the truth
A conversation with Marcus Sheridan about “They Ask, You Answer,” the content marketing approach that saved his business and catapulted him to search engine royalty
Who and what should dictate cleaning product pricing?
How to avoid a never-ending price war with your competitors The price of your products is a fundamental element of your sales and marketing strategies. Competition is continually fierce in the cleaning industry and the costs of your goods – relative to those of your competitors – can often make or break a sale. [...]
Checklist for successful managing
5 ways to gauge how effectively you’re managing your cleaning business There are literally thousands of successful janitorial companies. But not everyone has a successful business. Many people struggle on a day-to-day basis, and there are business owners who think their business is doing great but don’t realize they are treading water at best. [...]
Taking your Facebook advertising to the next level with Ad Manager
Move beyond boosted posts and tap into the power of Facebook Ad Manager. Consumers are now spending 2/3 of their screen time on their mobile devices. The vast majority of this time is on social media sites like Facebook and Instagram. To be able to sell a consumer we have to reach them where [...]
NC company offers gravesite cleaning
Heaven’s Maid finds niche market and performs monumental tasks Greensboro, NC - When Sabah Ammouri found his grandparents' graves in a state of neglect, he envisioned a service that would allow people to book landscaping, cleaning, and flower delivery for their loved ones grave sites. So he and his friend Michael Goliszek founded Heaven's [...]
Angie’s List brings the hammer down
Additional changes to angieslist.com will fundamentally alter your relationship with the company. - by Derek Christian Angie's List continues to make very large changes as they move to more of an advertiser supported model. We have included the text of an email (below) that was sent to us by a reader. Other readers have reported [...]
Morning-After Maids finds niche market in post-party chaos
Innovative cleaning business charges by number of guestsTwo young entrepreneurs in New Zealand may be very late to the party, but their new cleaning business is off to a fast start. Rebecca Foley and Catherine Ashurst of Auckland, New Zealand have launched Morning-After Maids with a unique clientele: hungover party hosts. Their services include not only [...]
New urban housing includes professional maid service
Ollie micro-apartments target renters with “all-inclusive living experience”Monadnock Development has broken new ground with “micro-apartments,” some of which are about half the size of an average studio in Manhattan. New York City waived its 400-square-foot minimum requirement for Caramel Place, which has been designed in an attempt to address the shortage of urban housing. Among [...]