Watch the full February Core KPI webinar on quotes per week.
Every week you don't put enough quotes in front of prospects is growth you'll never get back — and unlike a busy season, you can't quote retroactively. That's exactly why quotes per week is one of the 12 core KPIs that drive your margins.
What quotes per week actually tells you
Quotes per week is a "green" KPI — higher is better — because it's the clearest early signal of whether your sales and marketing are working. A rising quote count means more growth opportunity, and if you're pricing jobs well, more profit. The goal isn't just more quotes, though; it's more accurate quotes, since each one is your first chance to maximize a customer's lifetime value. Keep an eye on your lead-to-quote percentage too: a low one means prospects are stalling out before anyone gives them a price.
How to calculate it — and where you should land
Divide your total number of quotes by the number of weeks. That's it. Among MaidCentral partners, the top quartile quotes at least 19 times per week, so that's a strong target to push toward. Pull at least six months of data for a stable number, unless you've recently changed something major.
Stop quoting off a spreadsheet
The fastest way to cap your growth is to keep picking price off an old square-footage table, says Ajia Holiday of the MaidCentral team. Those sheets use arbitrary groupings, rarely get updated, and ignore the factors that actually drive a job. Flip the order: start with time, not price. Estimate how long the job takes based on real factors — square footage, people, pets, wet versus dry rooms — then apply the hourly rate you need to cover costs and hit your target profit, then add for any extras. Quoting this way is iterative; the more data you capture (quoted versus allowed versus actual time), the sharper it gets.
Make quoting frictionless
You raise quotes per week by removing friction on both ends. On the front end, add online quoting — it's a 24/7 salesperson that captures the buyer who wants a price at 2 a.m. without talking to anyone. Holiday is blunt that this doesn't replace phone or in-home estimates; it only adds a channel so you stop losing the customers who'll never call. On the back end, follow up fast and automatically: leads go bad quickly, and the first business to respond usually wins. Use texts, emails, and reminders from one centralized place, and automate the sequence so nothing slips.
The payoff
Small movement here compounds. In an illustrative projection from MaidCentral's growth-comparison tool, a roughly $1M company quoting about 10 times a week could add around $40,000 in annual revenue just by landing 2.5 more quotes per week — and a 50% jump could roughly double that. Treat that as an example of the math, not a guarantee; your numbers scale with your size and close rate.
The Monday takeaway
Calculate your quotes per week against the 19-per-week benchmark, then pick one lever — turn on online quoting, tighten your follow-up automation, or rebuild your quoting around time instead of a price table — and run it for a quarter. One number, moved a little, can quietly fund your next stage of growth.
FAQs
A: Divide your total number of quotes by the number of weeks in the period you're measuring. For a reliable figure, use at least six months of data unless you've recently made a major change. The result shows how many quoting opportunities your sales and marketing are generating each week.
A: Aim for at least 19 quotes per week, which is where the top 25% of MaidCentral partners land. The right target depends on your size and market, but if you're well below that, your pipeline likely has room to grow. Watch the trend over time rather than fixating on a single week.
A: It's the earliest clear signal of whether your sales and marketing are working and whether your business has room to grow. More quotes — priced accurately — typically mean more revenue and more profit. It's also where you start maximizing each prospect's lifetime value.
A: Start with time, not price. Estimate how long the job will take based on real factors like square footage, people, pets, and wet-versus-dry rooms, then apply the hourly rate you need to cover costs and hit your profit goal, and add for any extras. Pricing off an old square-footage table leaves money on the table because it ignores what actually drives the work.
A: Yes, for most companies. Online quoting works as a 24/7 salesperson, capturing buyers who want a price immediately and won't call to get one. It doesn't replace phone or in-home estimates — it adds a channel so you stop losing customers who prefer to book themselves.
A: Follow up fast and consistently, because leads go bad quickly and the first business to respond usually wins. Use multiple methods — text, email, and reminders — from one centralized place so everyone on your team can see the history. Automating the sequence keeps follow-up from slipping through the cracks.
A: It can be substantial. In an illustrative projection from MaidCentral's growth-comparison tool, a roughly $1 million company quoting about 10 times a week could add around $40,000 a year by getting just 2.5 more quotes per week. Treat that as example math rather than a guarantee — your actual gain depends on your size and close rate.
