Articles by:  Marcus Sheridan

In 2001 and fresh out of college, Marcus Sheridan stumbled across his first business with two friends and began installing swimming pools out of the back of a beat-up pickup truck. Nine years later, and with the help of incredible innovations through inbound and content marketing, Sheridan’s company overcame the collapse of the housing market and became one of the largest pool installers in the US and currently has the most visited swimming pool web site in the world… River Pools and Spas.  With such success, in late 2009, Sheridan started his sales/marketing/and personal development blog—The Sales Lion and has since grown The Sales Lion brand to be synonymous with inbound and content marketing excellence while being featured in multiple industry publications, including the New York Times where he was referred to as a “web marketing guru.” Marcus is also the author of They Ask, You Answer, the #1 Marketing Book to read in 2017 by Mashable.