Innovation just might be about using “old dogs” to teach people “new tricks” and gain new customers.
Innovation isn’t restricted to inventing a new product or service but extends to using an existing opportunity in a novel way. Consider “bundling” services and pricing “packages” as a new way to present the same services you’ve always offered but with a new perspective. Match those packages up with what you’ve learned your target markets are looking for to create quick-and-easy new sales pitches. Now that’s innovation!

Read the full article at LinkedIn.