Marketing
Leveraging the right technology and platforms for your brands
Virtually every aspect of your company is touched or driven by some innovation that didn’t exist 5 or 10 years ago. I describe below four areas where user-friendly apps can make a big difference in how smoothly your operation runs.
How to Measure Marketing Success
If you’ve been wondering if your marketing is really working, start by measuring what you’re doing now – and make better choices for your next marketing campaign.Cleaning business owners invest in their companies in many different ways; from equipment to […]
AdWords Then and Now: The Five-Year Inflation of Cost-per-Click
When it comes to Google AdWords, work smarter, not harder.I stumbled across the term “Google AdWords Inflation” a couple of weeks ago, and it got me thinking. I rarely appreciate stories that began “I remember when you could buy a […]
Room for Everyone: New Competition for Cleaning Services
The emergence of tech-enabled cleaning referral services and the rise of the millennial consumer have the potential to double the consumer market for house cleaning services. The debate continues on how emerging companies such as Homejoy and Handybook, each with […]
10 Ways Technology is Changing Our Relationship with Consumers
Technology is a catalyst for change and is changing the competitive landscape in the house cleaning industry. Once an engineer, always an engineer. Numbers, systems, efficiency, and synergy are part of my DNA. In my pre-cleaning business days, I made […]
6 Must Use Digital Resources for Smart Cleaning Business Owners
There's information and inspiration all over the Internet for cleaning business owners, but where do you start? Here's a quick list of our recommendations.Where do you find inspiration and information on what's going on in the cleaning business? Are you […]
