Cause Marketing Can Help Lift your Business to New Heights

I was at a networking meeting a few years ago, chatting and drinking coffee, when a woman hollered across the room, “Hey, Buckets & Bows Maid Service! I was just telling my neighbor about you.” I walked over, shook the woman’s hand and asked if we’d met before. “No,” she answered, “but I love your work with cancer patients!” Talk about front-of-mind-awareness! This woman had never even used my cleaning service, but here she was telling her neighbor about my company.  

By |2013-05-28T21:14:41-05:00May 28th, 2013|Archived Issues, Leadership, Sales and Marketing|

True Leaders Work Hard to Gain the Trust of Others

When true leaders ask others to follow, trust is implicit. "When we say 'move!' that is exactly what we want a soldier to do. We don’t want them to think. If they think, they might be dead.”  Growing up, I heard those words often. My dad and I would frequently visit our neighbor, a retired [...]

By |2013-05-28T21:08:01-05:00May 28th, 2013|Archived Issues, Leadership|
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