83.3% of all house cleaners are either independent contractors or work for an individual. Your strongest weapon for claiming their market space is your quality control through integrated staff training. I’m going to talk about training, but probably from a very different perspective: as a competitive advantage and a cost savings benefit. It’s not the [...]
Growing your client base to keep your flatline effect in check. Clients come and clients go. It’s just part of the game in running a residential cleaning company. While it’s not too difficult to know how many clients you have today, or if you are gaining more clients than you are losing, estimating how many [...]
Creating a Line Graph in Excel that Reflects Your Employee Turnover RateIn his last KPI tip, Tom Stewart of Cleaning Business Today showed how to create an Excel spreadsheet that reflects your turnover rate. In this tip, Tom demonstrates how to use the data from that spreadsheet to create a simple graph.
Measure employee turnover month-to-month and yearly with this helpful tracker.In this month's key performance indicator video, I'll show you how to calculate your employee turnover rate, and how to measure it as it changes on a month-to-month basis.
Castle Keepers shares its award-winning methods with cleaning companies everywhere.Homeowners in the Charleston area recognize the name Castle Keepers as synonymous with excellence in residential cleaning. But did you know that Castle Keepers holds a position of leadership nationwide among maid services? It's true. Not only has Castle Keepers earned the trust of Lowcountry residents [...]
Calculating your break even point helps you make good investments on ad dollars.In this Key Performance Indicator video I demonstrate how to calculate the number of months it takes to recover your acquisition cost for a new client. This video builds on two previous KPI tips, in which I showed how to calculate the [...]
Calculating the cost of gaining a reoccurring customerIn the August 2014 issue of Cleaning Business Today, I wrote a feature article called "AdWords Then and Now: The Five-Year Inflation of Cost-per-Click." In that piece, I showed how you can use the cost per click and translate it into the cost per reoccurring client. In this [...]
When it comes to Google AdWords, work smarter, not harder.I stumbled across the term “Google AdWords Inflation” a couple of weeks ago, and it got me thinking. I rarely appreciate stories that began “I remember when you could buy a candy bar for a nickel,” but in this case I need to make an exception. [...]
Are you keeping track of what works and what doesn't in recruiting new employees? This video shows you how.Recruit generation is a key performance indicator that can't be ignored if you want to effectively find new employees. In this video, I'll demonstrate how you can track the relative success of your various recruiting methods.
The emergence of tech-enabled cleaning referral services and the rise of the millennial consumer have the potential to double the consumer market for house cleaning services. The debate continues on how emerging companies such as Homejoy and Handybook, each with over $40 million in investor capital on their balance sheets, are impacting the residential [...]
