About Cloud Conrad

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So far Cloud Conrad has created 13 blog entries.

The Problem with Indoor Air Quality

When we think about the amount of contaminants inside a home it is little wonder that asthma and allergies are on the rise. There is regular, tracked-in dirt. But there are also microscopic contaminants that make their way indoors on the bottom of our shoes as residues and particulates too small to see with the naked eye. While cleaning businesses can't stop these unwanted guests from entering, we can add value to families that need help keeping this problem contained.

The Green Cleaning Issue – Prologue

Although green cleaning has been around since the 1970’s it is still not a mainstream concept, broadly speaking. While there are certain US markets where environmentalism is woven into the ethos of the community they are still in the minority. Even the eco-minded don’t necessarily view their cleaning products as having a real impact [...]

Part 1: Green Cleaning – It’s Your Business

Anyone can say they clean green. But what does that mean? Many shades of green exist within the spectrum of green cleaning. How green is green? The varied scenarios include businesses that mix their own natural cleaning products (with or without essential oils), contract production of proprietary and custom blends, buy manufactured green formulas, [...]

Part 2: Green Cleaning – Educating Customers

The authenticity of your green cleaning program depends on two things – the completeness of your green protocol and how you talk about it. The former is addressed in Part 4. This article details decisions related to your public messaging about green cleaning. The three main areas are legality of claims, removing consumer bias [...]

Part 3: Green Cleaning – Engaging Employees

Probably every residential cleaning service has a few cleaning technicians that are packing “heat” – in this case contraband super-cleaners like bleach – beneath the passenger seat, just for special occasions. So it stands to follow that changing up your entire chemistry, especially to green products, will not be without a few relapses. The [...]

Part 4 – Green Cleaning Service Delivery

At the heart of the decisions about your green cleaning protocols is really who you want to be as a company (see Part 1). “For me, the criteria had to do with my comfort level with the solution ingredients and with the company making them. Did they align with my human rights and environmentalism [...]

Interview with Amber Starling: Because of HCT…

Amber Starling is a convert. She and two supervisors (crew bosses in her shop) earned their House Cleaning Technician certifications with the IICRC last November at the ARCSI/ISSA convention. And this year she is sending up to 6 employees plus her new partner for certification during the 2019 convention. We chased down Amber, founder [...]

By |2019-03-20T10:59:58-05:00March 20th, 2019|Latest Articles|

Culture: Compete for the best employees and win

Q & A with David Kiser   There are lots of reasons why people hire a specific residential cleaning service, but only two reasons why they fire one: (1) poor cleaning quality, or (2) something else. Which is to say that cleaning companies commonly lose business for things that go wrong that have nothing [...]

By |2019-03-12T05:45:08-05:00March 5th, 2019|Latest Articles|

Service Trends: Cleaning for an aging population

6 reasons to understand how the aging brain affects our interactions with senior customers   One out of five U.S. families is dealing with dementia today. In 15 years one out of two families will be dealing with dementia.[i] Whether serving a multi-generational household or a couple of 65+ empty nesters, cleaning companies will [...]

By |2019-03-11T17:07:46-05:00March 1st, 2019|Cleaning Production, Latest Articles|
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