Anyone who has ever downloaded the best-rated app — or an application recommended by a friend or colleague — to address a work need has participated in a trend that’s changing the way businesses get work done.

Anyone who has ever downloaded the best-rated app — or an application recommended by a friend or colleague — to address a work need has participated in a trend that’s changing the way businesses get work done. Just as a “bring your own device” policy lets employees choose the technology they prefer to work with, some workers increasingly want to be able to choose the apps running on those devices — such as WhatsApp, Skype or Dropbox.

In turn, companies may wish to embrace the business versions of employees’ favorite technology to increase overall productivity and output. Here’s why:

1. Employees can accomplish more when armed with the tools they love. 

2. Fewer solutions make collaboration easier. 

3. The right purchase will earn its keep.

4. IT departments gain valuable time. 

5. If tech staffers implement a solution, the company controls it.

6. Happy workers make the world go around


Read the full article at 
Entrepreneur.com.