Earlier this month, home automation company Zonoff and home services marketplace HomeAdvisor announced a partnership to integrate the two platforms.
What's the advantage to consumers?
Zonoff's platform alerts home owners to problems within their dwelling; the integration would add an instant and direct connection to pre-screened and available home pros through HomeAdvisor's patent-pending Instant Connect technology.
What's the advantage to home service providers, including cleaning companies?
For HomeAdvisor member companies, the increased opportunity for sales and verified financial transactions through this instant and automated connection.
For the vast majority of pre-2010 home services providers, this advantage is likely to be wasted because providers older than five years in business are less likely to have embraced online and on-demand quoting and booking tools. And that's the mindset a business owners needs to be able to take fullest advantage of this leading edge tech-based leap forward in target marketing and specialized customer experience.
Derek Christian is the owner of My Maid Service with locations in Cincinnati, OH and Dallas, TX, as well as a business coach through Cleaning Business Builders and publisher of CleaningBusinessToday.com. Derek is now an investor in several cleaning companies including My Maid Service Dayton and Real World Services Columbus.