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How companies can clean up with upselling

It’s up to seven times cheaper to keep an existing customer than to acquire a new one.

PA cleaning service owner featured in local paper

Advanced public relations: score an interview for a local publication and steer the focus on why consumers should pick your company!

ACI's New Clean, Healthy, Happy Video about Cleaning Products

New video captures how ACI member companies’ products and chemistries connect with consumers and customers, at home, at school, and at work.

5 Great content marketing topics for your blog

Don't drop your blog writing now! Keep your website SEO growing with regular, short articles and share them to your social sites.

2 reasons to make mobile marketing your next strategic focus

Don't give up 60% of your prospects just because of an old website.

Top 15 Stories of CBT’s Third Year

Even as we’re planning articles more than halfway through our fourth year, we reflect on the new shape of the cleaning industry in the past year.

12 cleaning upsells for 12 months – part 2

It’s never too late to implement your upselling strategy. Get yourself ready with these campaign ideas for July – December.

New Bill in CA for Better Chemical Ingredient Labeling

Seventh Generation champions CA bill AB 708 to require cleaning manufacturers to list ingredients.

4 Ways to Embrace Cluttered Clients with Upselling

Expand your services to include organizing, packing, unpacking, and even laundry services, and make your cleaning business indispensable: an interview with Amy Wiggs King of 2 Green Chicks.

Madonna's Front Dancer Stars in Cleaning Product Commercial

UK cleaning line Cillit Bang releases a Flashdance-style commercial.

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