It’s up to seven times cheaper to keep an existing customer than to acquire a new one.
Advanced public relations: score an interview for a local publication and steer the focus on why consumers should pick your company!
New video captures how ACI member companies’ products and chemistries connect with consumers and customers, at home, at school, and at work.
Don't drop your blog writing now! Keep your website SEO growing with regular, short articles and share them to your social sites.
Don't give up 60% of your prospects just because of an old website.
Even as we’re planning articles more than halfway through our fourth year, we reflect on the new shape of the cleaning industry in the past year.
It’s never too late to implement your upselling strategy. Get yourself ready with these campaign ideas for July – December.
Seventh Generation champions CA bill AB 708 to require cleaning manufacturers to list ingredients.
Expand your services to include organizing, packing, unpacking, and even laundry services, and make your cleaning business indispensable: an interview with Amy Wiggs King of 2 Green Chicks.
UK cleaning line Cillit Bang releases a Flashdance-style commercial.