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The Best Business Plan is an Imperfect Plan: 5 Lessons in Annual Planning

The perfect plan for growth is a recipe for disappointment and disaster.

Guerrilla Marketing Tip #12: Talks and Lectures

Accept and seek invitations to talk about cleaning and business for a variety of groups - and tell your clients!

Handy Turning Things Upside Down

Handy Turning Things Upside Down

Handybook shortens name, introduces new logo, Oisin, Hanrahan

Maid Service Raps into Spotlight

Maid Service Raps into Spotlight

Mopp makes cleaning cool, then gets bought

When More Marketing isn't Going to Help You Grow

When More Marketing isn't Going to Help You Grow

Sending the "Just Following Up" email without any sort of value or call-to-action is not good for your sales conversion rate.

Tracking Email Marketing ROI Gets Trickier

Tracking Email Marketing ROI Gets Trickier

Research indicates that while the number of eblasts and newsletters from businesses is on the rise, receiver activity - opens, clicks, and purchases - are down.

Guerrilla Marketing Tip #30: Text Signatures

Increase your brand awareness with text signatures.

3 Tips for Getting Better at Cold Calling

3 Tips for Getting Better at Cold Calling

Unlike what people would otherwise tell you, with practice, you can get better at cold calling.

4 Reasons Your Employees Should Attend Convention

4 Reasons Your Employees Should Attend Convention

Sharing what you learn at convention with customers is key for employee engagement.

5 Ways to Bounce Back from Brand Damage

5 Ways to Bounce Back from Brand Damage

The need for damage control is increasing for brands images suffering from bad reviews and other trust-related catastrophes.

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Modern Cleaning Skyscraper 300-x-700
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