When you start recruiting for your first employees, or you’re just not getting the same quality or quantity of applicants, there are many place you can start making tweaks. I start with my recruiting ad. I use the same mindset that I do when advertising my company to prospective clients. That is to say, I want to lead with the benefits to my potential employees.
Focus on what you can do
Most ads out there have a list of requirements that make it sound like a miserable place to work. You want to sell your business, not scare people away. When hiring your first employees, focus on what you can do for them. Maybe it’s flexible scheduling or the option for morning or afternoon shifts. Maybe you can offer full or part-time. I you already have a great group of employees, add an item about your positive team environment, or that there are opportunities to move up because your company is growing rapidly. It’s also good to mention uniforms provided, company cars, or other benefits.
Add images and links with custom code
Craigslist does allow limited html coding. In our ads, for example, we insert images and clickable links. We are able to create much more visually interesting recruiting ads that catch people’s attention. Applicants are able to click through to our web page where they can apply for employment.
Get on the Fast Track to Success
Our class called Recruiting and Hiring includes a template that will help you do the same thing. That class is just one of dozens you can download from our new Foundations of Success Fast Track series. Each module includes a video with step-by-step instructions on how to run a different aspect of your business. They include tons of forms and spreadsheets that will help put your business on the fast track to success. Click the video below for a FREE preview.
Derek Christian is founder and owner of My Maid Service, Cincinnati’s largest, independent professional cleaning company. Prior to that, he spent twelve years at P&G working on household cleaning products. Derek is Co-publisher and Director of Business Development & Sales for Cleaning Business Today, and a partner in Cleaning Business Builders.